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REGISTER PARTICIPANTS Learn Pay Per Click (ppc) Fundamentals

Discussion in 'Business Internet marketing' started by Emma McNeill, Aug 13, 2020.

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  1. Emma McNeill

    Emma McNeill Moderator
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    #Business Maximize your Pay Per Click advertising potential by learning from the industry's best!

    1659676_128a_10.jpg

    What you'll learn
    • Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
    • Formulate, plan and execute effective Pay Per Click Campaigns
    • Be up-to-date with latest best practices for PPC
    • Apply PPC best practices in websites and campaigns
    Requirements
    • No prerequisites for this training course.
    Description

    This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

     
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